Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes. Semrush also offers a suite of other tools that make it the all-in-one companion for on-page SEO. This can fast-track a lot of the key aspects of on-page optimization. Enter your keyword, click “Search,” then scroll to the SERP Analysis section.

In addition to your URL, title, and headers, you’ll want to add your keyword throughout your web page(s). Sprinkle your keyword throughout your content as well where it fits naturally. Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website. Check your website’s speed anytime using Google’s PageSpeed Insights tool. If your website is movin’ slow, check out 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed. Structured markup is the key behind those featured snippets, knowledge panels, and other content features you see when you search for something on Google.

Use an alt tag for your multimedia content

When naming your pages or selecting a domain name, have your audience in mind first. How you choose to optimize your site depends largely on your audience, so make sure you have them in mind when crafting your website content. Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain. “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites. This can include taking content and republishing as-is, or modifying it slightly before republishing, without adding any original content or value. Google is clear that you should have a comprehensive page on a topic instead of multiple, weaker pages for each variation of a keyword.

Use External (Outbound) Links

To do an On-Page SEO analysis, start by identifying your target keywords. Then, evaluate how well these keywords are integrated into your page titles, headings, and content. Content quality refers to providing valuable, unique, and engaging content.

Additionally, you’d ensure your website is mobile-friendly and loads quickly to provide a good user experience. The title tag of your web pages is one of the first elements that users look at when deciding whether or not to click through to a page from their search. Well-written, engaging titles are known to increase click through rate (CTR) and engagement.

• The successful implementation of an efficient strategy allows you to gain more search engine traffic, significantly boosting your sales and authority.
• Then, add trust markers to pages, such as last update time stamps and a list of cited sources at the bottom of the page.
• When you link to reputable and relevant external sources, you show search engines and users that your content is well-supported and trustworthy.
• Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords.
• It includes many factors, but the following are some of the most important.

For example, in Shopify, go to a product page BHS Links and scroll to the “Search engine listing preview” and make changes as desired. Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Social media platforms also leverage this meta information when serving content to their users. Google needs assistance in understanding the content of your images.