Another free resource that I find invaluable is Google Trends. This tool provides insights into the popularity of specific search queries over time, which helps identify trending topics and seasonal variations in search behavior. For instance, if I notice a spike in searches for a particular topic, I can quickly create relevant content to capitalize on that interest. It’s also useful for comparing the popularity of different keywords, helping me make informed decisions.

The 29 Best Free SEO Tools for 2025

All this data is presented by Google itself and not a third-party app, so there’s no room for inaccuracies. Another downside is that AI content outline generation is exclusively available to customers on the business plan with Clearscope. This limitation may seem unreasonable, especially considering the pricing SEO Anomaly tiers, particularly for the essentials package.

RankIQ

Bing Webmaster Tools is one of the best free SEO tools if you’re focusing on Bing. The SEO Writing Assistant helps you write original, SEO-friendly content that’s easy to read and aligns with your tone of voice. Last but not least, track your acquired links in the “Monitor” tab. SEOQuake is a free browser extension that allows you to check SEO parameters for webpages while browsing the Internet. From on-page SEO audits to domain and URL comparisons, SEOQuake gives you the power to gain SEO insights from the Internet with just a few clicks. Dashword positions itself as a solution to help you “write great content, fast” with a focused set of tools for content marketers.

Not every small business has the budget for comprehensive SEO software, though. So, if you’re using a few individual, piecemeal programs to help with your SEO plan, you should use Google Analytics, at the very least to keep track of your site data. Raven Tools streamlines SEO and digital marketing analysis for agencies by delivering a consolidated view of key metrics.

Whenever you’re starting with SEO, you should always do an SEO audit of your website. The SEO software market is expect to reach $84 billion by the end of 2025. This industry is continually growing, which means there’s more SEO tools than ever to help you manage your search strategy. At Backlinko, we use project management, reporting, and collaboration tools. They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools. It’s a PR platform, which helps you create and share press releases.

See link metrics and page scores for the ranking pages to better understand why they are ranking and what you can do to overtake them in the SERP. We caught up with Julia Nesterets, the founder of SEO crawler Jetoctopus to understand what exactly an SEO crawler and why is it so important. However, there are a few things to criticize about MarketMuse.

Best SEO Tools for Popular Website Platforms

• If your agency is just starting to offer SEO services or you have a limited budget, Moz hits the sweet spot.
• The platform’s interface is functional, though some users may find it slightly outdated compared to more modern tools.
• It helps with tasks like writing page titles and meta descriptions, adding alt text to images, and improving overall page visibility.
• This gave us valuable firsthand experience so we could see how each solution really worked across different use cases.
• Before making a decision, think about what you actually need.

Check out what your landing pages or blog posts might look like in Google search results with the SERP snippet optimization tool. Input your page title, URL, and meta description to make sure it all fits and will grab attention. Google Search Console is a must-use for finding out exactly what Google thinks of your website. With this free tool, you can discover technical SEO issues with your site, submit your sitemap for indexing, make sure your website is usable on mobile, and more. If your startup is looking for free SEO tools, but you’re not sure which will be best, we’ve put together our top 30 tool recommendations to help.

An SEO crawler can quickly crawl your website (some crawls as fast as 200 pages per second) to show any issues it gives. The reports analyzes the URL, site architecture, HTTP status code, broken links, details of redirect chains and meta robots, rel-canonical URLs, and other SEO issues. These reports can be easily exported and referred to for further action by the technical SEO and development teams. Thus, using an SEO crawler is the best way to ensure your team is up to date on your website crawling status. Google Analytics lets you set specific goals, like if you want people to sign up for something or buy a product.